Reid All About it

APRIL 19, 2024

His observations are especially useful for consultants, but anyone who runs a team, department, or organization will find valuable advice here. Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.

Newsletter 252

Newsletter Content Social Media Education 252

Reid All About it

FEBRUARY 16, 2024

Impexium shares seven strategies to differentiate your association from the competition in 2024. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends.

Case Study 268

Case Study Newsletter Strategy Revenue 268

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 257

Revenue Strategy Price Newsletter 257

Reid All About it

DECEMBER 1, 2023

Watkins, CAE, Senior Vice President, Member & Component Services, American Institute of Architects Benita Queen-Stocks (moderator), Director of Membership and Programs, Northern Virginia chapter, National Association for Industrial and Office Parks *All events are online at Eastern Standard Time unless otherwise noted. Mon 12/4 at 8 a.m.

Arlington 268

Arlington Technology Strategy Los Angeles 268

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. I’ve had a few writing projects finish recently and have room for more client work in my schedule.

Tools 274

Tools Strategy Revenue Technology 274

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 257

Education New Hampshire Tips Technology 257

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean.

Revenue 257

Revenue Certificate Tools Innovation 257

Reid All About it

DECEMBER 8, 2023

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. 1 CMP credit.

Strategy 274

Strategy Video Technology Innovation 274

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 263

DC Washington Member Engagement Innovation 263

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. The 2024 survey is now open. Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team. Email marketing news.

Survey 257

Survey Project Strategy Education 257

Reid All About it

JANUARY 12, 2024

Team questions. Karin Hurt and David Dye at Let’s Grow Leaders share seven assumption busters to propel your team’s strategic thinking. Bill Conforti at Association Analytics shares six tips to transform your association’s dirty data in 2024. More info/register (ASAE Marketing Professionals Community).

LMS 268

LMS Member Engagement Education Revenue 268

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. to 1 p.m. –

Newsletter 268

Newsletter Certificate Denver Case Study 268

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 274

Maryland LMS Revenue Strategy 274

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Wes Kao shares solid advice for onboarding yourself when you join a new team. Please email me if you have a piece you’d like to discuss.

Certificate 284

Certificate Price Tools Technology 284

Reid All About it

FEBRUARY 2, 2024

They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. Generation Z. More info/register. Why Do Your Members Need Your Association?

Certificate 268

Certificate Denver South Carolina Project 268

Nimble AMS

APRIL 27, 2023

In mid- April , the Nimble AMS team attended the 2023 Salesforce World Tour in Washington DC. The Salesforce World Tour offered an excellent opportunity for our Nimble AMS team to connect with industry partners, colleagues, clients, and Salesforce contacts.

DC 115

DC Innovation Class Team 115

Beth Kanter

FEBRUARY 22, 2024

I’m excited to speak at the Nonprofit Marketing Summit: The Unthinkable on March 5-7, hosted by Community Boost ! Join my session “ Unlocking Productivity with Generative AI Writing Tools for Nonprofit Marketers ” on March 7 at 10:30 am PT. I’ll also share some practical tips for organizational or team adoption.

Marketing 41

Marketing Tools Products Tips 41

Reid All About it

OCTOBER 27, 2023

In seven minutes, you can help our community learn about association industry trends in membership engagement and retention levels, digital transformation, the adoption of AI, generational priorities, and more. Many associations are putting great emphasis on career websites , so they can help industry employers with workforce development.

LMS 257

LMS North Carolina Recruiting Recruitment 257

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 229

Revenue Survey Education Strategy 229

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. AI in the workplace.

Revenue 274

Revenue Austin Tools Education 274

Reid All About it

SEPTEMBER 29, 2023

Does your association have a career section for people curious about entering your industry or profession? I love this page from SEMI about the semiconductor industry. Marketing to younger generations. The Community Check-In A weekly community chat on Slack for black professionals working in the events industry.

Revenue 274

Revenue Innovation Education Tools 274

MemberClicks

FEBRUARY 2, 2024

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. MC Professional MC Professional is the perfect membership platform option for professional associations and industry organizations, with over 3,000 current users.

Membership Management 52

Membership Management Software Directory Revenue 52

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. EU collaboration and trade, and how associations can move forward as change agents for their industries and professions with an open mind. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 257

LMS Revenue Arlington Education 257

Reid All About it

SEPTEMBER 22, 2023

Behind the Scenes: How We Built a Webinar Using ChatGPT Hear how the team at Cvent used ChatGPT to create a webinar that was so good, it had people lining up to attend (virtually, of course). LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms. More info/register. to 3:30 p.m. –

LMS 268

LMS Revenue Education Strategy 268

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Member recruitment. Frankly, we’re smarter about it now. Audience avatar. 1 CMP credit. More info/register. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

SBI

JANUARY 16, 2024

Over the past year, SBI Association Management saw several shifts in industry dynamics and member needs in the association world. Several of these changes and innovations will shape association management strategies and services in 2024 and beyond.

Cost 52

Cost Innovation Revenue Association Management 52

Freestone

NOVEMBER 22, 2023

2024 is just around the corner! Provide needed industry-related courses and certification/credential paths, but also offer special interest courses on hot topics, DEI, or learner wellness. Allow learners to bundle courses based on professional interests, industry news, hot topics, or miscellaneous content.

Revenue 52

Revenue Education LMS Price 52

Associations Now

JANUARY 8, 2024

Few will dispute that rising costs are a major force in the events industry. Cost per attendee jumped 58 percent in 2022 and was forecast to rise 5 percent in 2023 and 3 percent in 2024, according to CWT and the Global Business Travel Association. Learn more and connect with the Visit Phoenix team at visitphoenix.com/meetings.

Phoenix 59

Phoenix Cost Process Team 59

MemberClicks

SEPTEMBER 1, 2023

September 5, 3:00 PM In today’s tight labor market, employers need every competitive edge they can get to stand out. In this Training Industry Leader Talk, you will learn how to effectively train your sales team to thrive in this new age of selling. Unconventional Benefits: What Does Your Workforce Really Want?

Social Media 52

Social Media Cost Strategy Team 52

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. You can thank a couple of recent events for the uptick in the importance of email marketing.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Association Success

OCTOBER 11, 2017

By engaging prospective professionals at an early stage, we ensure that our industry will thrive for years to come. But when we talk about the workforce pipeline - the pool of eligible candidates prepared to take on professional roles in an industry as opportunities open up - it’s all about the bigger picture. So how did we do it?

Ohio 117

Ohio Chicago New York Industry 117

MemberClicks

DECEMBER 16, 2023

Did you know that in 2023, 44% of corporate marketers increased their sponsorship budgets, with a significant number raising their spend by over 40% ? This can range from sponsoring local charity events to supporting major sports teams or cultural institutions. They’re aligning their brand with something they believe in.

Proposal 52

Proposal Tips Communications Case Study 52

Associations Now

OCTOBER 23, 2019

The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. Looking for a new marketing strategy? Other Links of Note.

Press Release 44

Press Release millennials Social Media Team 44

Association Briefings

JUNE 22, 2021

Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. By 2024, it’s estimated there will be 100 million podcast listeners in the U.S.

Content 52

Content Video Social Media Education 52

CSAE

JUNE 27, 2023

To get a healthy ratio, CSAE first marketed the event to executive members. Much like the meetings and events industry, there are many factors at play. If there is a specific topic you’d like to explore as part of your professional development, you can reach out to a member of the team with your suggestion.

Team 40

Team Committee Library Review 40

Reid All About it

FEBRUARY 3, 2023

WBT Systems explains why and how to help industry partners get the most value out of their membership. Here’s another NIGP idea to steal: thought leader positions on the board held by people outside the industry who bring needed expertise to the association—you may recognize a few of their names. Marketing plan. Hero worship.

LMS 40

LMS Video Technology Revenue 40